Rakuten Gift Card Shop

At the Rakuten Gift Card Shop, we are committed to protecting your personal information and respecting your privacy. We’ll always be clear about how and when we collect, use and disclose your personal information. Our Privacy Policy explains how we do this and lets you know about your rights when it comes to your personal information.

How we collect and protect your personal information

We securely collect your personal information from applications and other forms filled out by yourself. We may collect this information through paper or electronic applications, forms or websites throughout our relationship with you.

How we use your personal information

Personal information may be used to:

  • Verify your identity and see if you're eligible for certain website services, such as buying a gift card.
  • Administer and fulfill our services, including processing transactions, delivering products, and informing you about features or benefits of our services.
  • Help us analyze and optimize our customer service.
  • Improve your experience by providing you with relevant information and offers.

To opt out of having your personal information used to send you relevant information or offers, you can update your preferences in your online profile or send us an email.

How we share your personal information

We will never sell your personal information to anyone.

We only disclose your information to those who need it to administer and fulfill your services and provide you with information on services that may be available to you.

We’ll only collect the information we really need

Before we collect your personal information, we'll tell you why we need it. We’ll only collect it where necessary and for the purposes identified.

We'll create secure and confidential records containing your personal information.

We’ll only keep your information for as long as we need it, or for as long as is required by our policies and applicable laws. Where appropriate, we may de-identify your personal information to protect it and to minimize the amount of information we retain.

Types of personal information we collect about you

Depending on the product or service, we may collect the following types of personal information:

  • Identification – name, address, telephone number, email address, date of birth, or driver's license.
Protecting your personal information

We limit access to your personal information to Rakuten Gift Card Shop customer service and product fulfillment staff. In some cases, we may be required to disclose your information to public authorities or others authorized under applicable law in Canada or elsewhere.

All our employees receive annual information security, privacy, and code of conduct training.

We have security standards to protect our systems against unauthorized access and use.

How our service providers protect your personal information

Service providers can only collect, use or disclose your personal information for purposes we allow.

We make sure our service providers act in a way that’s consistent with our privacy guidelines and applicable laws.

Our service providers are required to protect their systems against unauthorized access and apply security standards that match or exceed our own high standards.

If you are a resident of the province of Quebec, please note that your personal information will be used outside of the province in order to fully provide our services.

Accountability for protecting your personal information

We take protecting your personal information seriously. We have technical and organizational safeguards to protect your personal information against loss and unauthorized access, use or disclosure.

Everyone who works at Rakuten Gift Card Shop, as well as people and companies that act on our behalf, are responsible for protecting your personal information.

Our Privacy Officer monitors compliance with these privacy guidelines.

We comply with Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA").

Providing your consent

You agree that we may collect, use and disclose your personal information only for the purposes set out in these guidelines, as you otherwise have consented to, or as required or permitted by law.

We collect consent in writing, verbally, or electronically. Your consent may also be implied. For example, we may use your personal information to administer or fulfill your services requested on the website.

Withdrawing Your Consent

Your consent for us to use your personal information is valid until you withdraw it.

You may withdraw your consent for specific uses (subject to legal and contractual restrictions) through your online account, or by writing to Rakuten Gift Card Shop.

If you withdraw your consent, there may be situations where we’re not able to provide you with the products or services you have requested.

Have any concerns, questions or requests?

If you'd like more details about your personal information including what information we have about you and how it's been used and disclosed, or if you'd like to request a change to your personal information, please contact us in writing. Information will be provided except in certain cases allowed by law.

Please call us at 1-855-648-2273 or email our Privacy Officer at [email protected].

Privacy Policy
Your privacy is important to us. Please read this policy carefully before using this website.
This policy was last updated August 29, 2023

At the Rakuten Gift Card Shop website (the “RGCS”), the protection of your personal information is a top priority. We comply with Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA").

RGCS is an affiliate website of Esiance Inc. (the “Company”, “we”, or “us”) which owns and operates a number of different websites, mobile apps, and interactive services, (collectively, the "Esiance Inc. Sites"). This privacy policy ("Privacy Policy") applies to all the Esiance Inc. Sites, features, mobile applications, emails, online services and other functionalities (collectively, the "Features") available via or related to the Esiance Inc. Sites, whether accessed via a computer, mobile device, or otherwise (collectively, the "Esiance Inc. Sites and Features"). This Privacy Policy only covers information collected by RGCS through the Esiance Inc. Sites, and Features, and does not cover any information collected elsewhere online or offline by the RGCS (unless specifically stated) or collected by any websites or companies to which we may provide links.

We are concerned about your privacy and want you to be familiar with how we collect, use and share your information. This Privacy Policy outlines the type of information that we collect and receive from you while you are using the RGCS. Additionally, this Privacy Policy identifies the ways in which we process, and sometimes share, such information and what control and choices you have with regard to the collection and use of your personal information. Please review this Privacy Policy carefully, especially before providing any personal information through the RGCS. If you do not wish to have us collect and use information as described in this Privacy Policy, please do not use the RGCS.

By using any of the RGCS, you signify that you have read, understand and agree to be bound by this Privacy Policy as well as our Terms of Use.

Please don't hesitate to contact us with any questions. You can always reach us at [email protected].

Personal Information We Collect

When you visit or use the EGGCS, you may be required to share information that identifies you personally. "Personal Information" refers to any information that can reasonably be used to identify, contact or locate you. Examples of Personal Information include, without limitation, your name, your credit card number, your mailing address and/or email address, and your phone number.

Generally, we collect Personal Information when you provide it to us by visiting and using the RGCS. Examples of activities include, but are not limited to: registering for an account; purchasing Gift Cards; choosing to submit testimonials, stories, photos or the like; or otherwise volunteering or providing information about yourself.

We may use your Personal Information and other information we collect about you in order to provide you with our goods or services, to improve the RGCS, for marketing, administrative and other commercial purposes as described in this Privacy Policy.

If you don't provide us with your Personal Information, we will generally be unable to provide you with our goods or services.

Other User Information We Collect

We may collect certain other information each time you visit or use the RGCS so we can improve the overall quality of your online experience. This kind of information is not ordinarily considered personally identifying information. For example, we collect or may collect your IP address, referrer data, and browser and platform type. We may assign an ID number to your registration and link additional data to that ID number, such as the date and time you visited, the information you provide, and the links you choose to click. Like most standard website servers, we use log files to collect and store this user information. We may analyze and use this information for a variety of purposes, including operating and improving the RGCS, collecting further information about and learning from user behaviour and trends to enhance security or the user experience, and gathering demographic information. Furthermore, we may combine or link information we collect from you offline with information we collect from or about you online through the RGCS.

We may also use GPS or similar geo-location technology to determine the city and/or geo-coordinates of where you are located when you are using a mobile device. As noted below in the Sharing section, we may use and share your location information with our partners to display relevant advertisements, offers and/or other product offerings to you based on your location.

In addition, our mobile applications may collect certain information automatically, including, but not limited to the type of mobile device you use, your mobile device's unique device identifier, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use the mobile application.

Information We Receive From Third Parties

We may also receive and supplement the information we directly collect from or about you with information from third parties. Specifically, we develop and manage programs Gift Card related platforms for third-party partners ("Third-Party Platforms"). These Third-Party Platforms need to provide us with information required to authenticate and link your account, deliver Gift Cards, or deliver other reward incentives based on your activity. Examples of such information may include, but is not limited to: your name, email address, mailing address, account number, and account activity. Information received for a specific Third-Party Platform is limited exclusively for such purpose, with the exception of aggregated anonymized data used for general business development purposes and to enhance to overall user experience.

Friend Referrals

If you elect to use our referral service for informing a friend about any of the RGCS, you may provide us with your friend's name and email address. Where permitted by law, we will automatically send the friend an email or other communication, on your behalf, inviting them to visit or register for the RGCS. You warrant and represent that you have your friend's consent to provide us with his or her information for this purpose, and that you will not give us referral information for a child under the age of 18.

Community Features and User Content

The RGCS may provide you the opportunity to participate in and post text (including questions, comments, and suggestions), images, audio, videos, or other content (collectively, "User Content") publicly through our blogs, chat rooms, forums, interactive features, or other communication functionality ("Community Features"). Please note that certain information, such as your username and profile picture, may be publicly displayed on the RGCS along with your User Content. Your User Content may also contain metadata, which may contain information about or relating to you, that we may also collect and use.

Note that anything you post through Community Features is public -- others will have access to that User Content and may use it or share it with third parties. If you choose to voluntarily disclose Personal Information in the User Content, that information will be considered public information and the protections of this Privacy Policy will no longer apply to that information. In addition, by posting through our Community Features, you are agreeing that we may use your User Content and excerpts from your User Content in connection with our advertising, marketing, and promotional activities.

Third Party Links

The RGCS contain links to other websites that we do not own. In addition, because aspects of the RGCS include third-party offers for goods, services and the like, third parties may collect your information based on your interaction with those offers. The privacy practices of other websites and companies are not covered by this Privacy Policy, and we are not responsible for the privacy practices of such other websites or companies. We encourage our users to be aware of and to read the privacy statements of any third party website that collects personally identifiable information before using or disclosing any personally identifiable information to such website.

Ad Networks

We may allow other companies, commonly called third party ad servers or advertising networks (collectively, “ad networks”), to display advertisements on the RGCS. These advertisements may be based on your interests as reflected in your use of the RGCS as well as other websites and services. Some of these ad networks may place a persistent cookie or other similar technology on your computer, allowing them to recognize your computer each time they send you an online advertisement. In this way, ad networks may compile information about where you see their advertisements online and determine which ads you click on, so that they may deliver targeted advertisements that they believe will be of most interest to you. We do not have access to or control over the cookies or other similar technologies that may be placed by these parties on your computer, nor do we have responsibility for these parties' privacy policies or information collection practices.

Social Features

Certain functionality on the RGCS may permit interactions that you initiate between the RGCS and a third party website or service, such as Facebook and Twitter ("Social Features"). Examples of Social Features include enabling you to “like” or “share” content from the RGCS with other websites or services; to log-in to the RGCS using your username and password for a third party website or service; to transmit content to the RGCS from your account on a third party website or service; and to otherwise connect the RGCS to a third party website or service.

If you choose to use Social Features, information you post or provide access to may be publicly displayed on the RGCS or by the provider of the Social Feature that you use. Similarly, if you post information on a third party platform that references any of the RGCS (e.g., by using a hashtag associated with any of the RGCS in a tweet or status update), your post may be published on the RGCS in accordance with the terms of the third party website or service. Also, both we and the third party may have access to certain information about you and your use of the RGCS and the third party website or service. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their “connections,” or information about you is otherwise accessible through your connections' web pages, profile pages, or similar pages on a social networking or other third party website or service.

The information we collect in connection with Social Features is subject to this Privacy Policy. The information collected and stored by the third party website or service via Social Features remains subject to the third party's privacy practices, including whether the third party continues to share information with us, the types of information shared, and your choices with regard to what is visible to others on that third party website or service.


In addition to the types of sharing described throughout this Privacy Policy, we may disclose your Personal Information and other information as described in this section.

We may disclose your Personal Information when required by law or to prevent or investigate fraudulent activity. Examples of this includes, but is not limited to: sharing your Personal Information at the request of governmental authorities, merchant partners, or copyright owners conducting an investigation; capturing and sharing your IP address, device identifiers or payment tokens, and sharing these with reputable third-party fraud detection services; or with regulatory authorities in order to, at our sole discretion, to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, or violations of the Terms of Use or Privacy Policy for any of the RGCS . These transfers and disclosures may occur without notice to you.

We may also share your Personal Information with our affiliates for business and operational purposes, and with third party service providers in connection with the service providers' performance of services to, or on behalf of, the RGCS. Such services include, for example, customer support, collecting and analyzing information about usage of the RGCS, delivering advertising, content, offers, and rewards to you on the RGCS or elsewhere online, processing payments, and performing other administrative, marketing and other commercial services. When we disclose Personal Information to third party service providers, we use reasonable efforts to ensure that those third parties comply with their obligations under confidentiality agreements and/or applicable privacy laws and are authorized only to use Personal Information in order to provide their services to us.

We may share aggregate or individualized information that may include your use of the RGCS and our merchant partners' websites, with our advertisers, merchant partners, and others for the purpose of delivering content, offers, and rewards to you, and we may receive from ad networks information about third party websites that you have visited.

The information about you that we share with or receive from third parties may generally be used for marketing, administrative and other commercial purposes.

Business Transitions

In the event RGCS goes through a business transition, such as a merger, consolidation, restructuring, acquisition by another company, sale or assignment of rights or assets or a portion thereof, or other company change, we may transfer users' information, including Personal Information, and other business data in connection with that business transition (e.g., to a subsequent owner, co-owner, or operator of any of the RGCS , or any affiliates and trusted agents, service providers, or partners of the foregoing), including during the course of any due diligence process.

Updating Your Information; Choice/Opt-out

You are responsible for maintaining the accuracy of any information you submit to us, such as your contact information.

You may opt out of receiving marketing e-mails by following the opt-out instructions provided to you in those e-mails or by emailing us at [email protected]. Please note that as long as you remain registered with or a user of the RGCS, even if you opt-out of marketing emails, you may still receive administrative emails, such as notices about service and status changes and changes to our Terms of Use or Privacy Policy.

If you do not want us to use your location information for the purposes set forth above, you should turn off the location services for the mobile application located in your account settings (if available) or in your mobile phone settings.

If you do not want our mobile applications to collect any information from you, you should uninstall the application using the standard uninstall procedures that may be available as part of your mobile device or via the mobile application marketplace or network where you obtained the mobile application.

Notification of Changes

We reserve the right to amend this Privacy Policy from time to time, provided that no notice shall be required for non-substantive changes to the Privacy Policy. If we materially amend this Privacy Policy, we will provide notice of such changes by sending you an administrative email and/or posting those changes in places on the RGCS deemed appropriate by us so our users are always aware of what information we collect, how we use it, and under what circumstances it may be shared with others. Your continued use of any of the RGCS after delivery of the administrative email to you or after the changes are posted constitutes your agreement to the changes. If you do not agree to the changes, please discontinue your use of such RGCS. To the extent that a court of applicable jurisdiction determines that applying any changes to this Privacy Policy to any prior events or circumstances would render this an illusory or unenforceable contract, such changes shall be applicable on a prospective basis only, with respect to events or circumstances occurring after the date of such changes, to the extent necessary to avoid this Privacy Policy being deemed illusory or unenforceable.

Children's Privacy

The RGCS is a general audience website and we do not knowingly collect any Personal Information from people younger than the age of majority in their jurisdiction. If you are under the age of majority, please do not attempt to register or send any information about yourself to us, including your name, address, telephone number, or email address. In the event that we learn that we have collected personal information from an individual under the age of majority, we will remove that information as quickly as possible.


We maintain security measures in place in order to attempt to protect against the loss, misuse and alteration of the Personal Information under our control. Please be advised, however, that the Internet and other various networking communication media are not entirely secure, and your information may therefore be subject to interception or loss which is beyond our reasonable control. While we strive to protect your Personal Information, we cannot ensure or warrant the security of any Personal Information you transmit to us, and any transmission is done at your own risk. Accordingly, we assume no responsibility or liability for disclosure of your Personal Information or other information due to errors in transmission, unauthorized third-party access or other causes beyond our reasonable control.

Withdrawing Your Consent

Your consent for us to use your personal information is valid until you withdraw it.

You may withdraw your consent for specific uses (subject to legal and contractual restrictions) through your online account, or by writing to CardSwap.

If you withdraw your consent, there may be situations where we’re not able to provide you with the products or services you have requested.

Residents of Quebec

If you are a resident of the province of Quebec, please note that your personal information will be used outside of the province in order to fully provide our services.

Have any concerns, questions or requests?

If you'd like more details about your personal information including what information we have about you and how it's been used and disclosed, please contact us in writing. Information will be provided except in certain cases allowed by law. Please call us at 1-855-648-2273 or email our Privacy Officer at [email protected].